TOYS TOYS TOYS was established in 1990.  Throught our 27 year history, our strategy has been to provide customers quality products at discounted prices. We pride ourselves on finding hard to find HOT TOYS that no other retailer can find. From the Beanie Babies craze in 1998 to Tamagotchis to Tickle Me Elmo and Nintendo Wiis. Our Company has made sure we had these products in stock.  Our competitive advantage is providing superior customer service and having key locations throughout the Greater Toronto Area.